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Baby Boomer and Gen X Women Are Uniquely Poised to be Entrepreneurs

When we think of entrepreneurs, we typically think of someone who is young, energetic, risk-taking and tech-savvy.  There are many out there.  No doubt these powerful attributes serve an entrepreneur well. 

Now consider how powerful those traits are when you combine them with these potent other traits that enable new ideas and new businesses to blossom.  Consider maturity, emotional and financial security, experience, expertise, freedom to devote time and resources and a passion for personal fulfillment. 

"...these combined attributes describe baby boomer and Gen X women who are more and more realizing the world is their oyster and they’re going to seize opportunities to start their businesses. "

Contrary to the belief that entrepreneurship is a young person's game, but these combined attributes describe baby boomer and Gen X women who are more and more realizing the world is their oyster and they’re going to seize opportunities to start their businesses. 

Boomer and Gen X women have spent decades honing their skills in various fields, accumulating a wealth of knowledge and expertise along the way. Whether it's in management, finance, marketing, or customer service, they bring a depth of experience that younger entrepreneurs may lack. This wealth of experience enables them to navigate challenges with poise and make informed decisions, giving businesses a competitive edge from the outset.

They often possess extensive professional networks built over years of working in their respective industries. Their networks can prove instrumental in sourcing clients, seeking mentorship, or forming strategic partnerships. Leveraging these connections can accelerate the growth of a businesses and open doors to opportunities that might otherwise be inaccessible.

"The majority of female business owners belong to Gen X and Boomer generations. 55.7% of female business owners are part of Gen X. 29.9% are part of the Boomer generation."

(National Association of Women Business Owners, May 9, 2024)

Starting a business later in life offers boomer and Gen X women the flexibility to pursue their passions and redefine their sense of purpose. Many find themselves at a crossroads as retirement age comes onto their radar screens, seeking fulfillment beyond traditional employment. Entrepreneurship provides them with the autonomy to pursue ventures aligned with their interests and values, whether it's launching a consulting firm, opening a boutique, or starting a nonprofit organization. By turning their passions into profitable enterprises, they not only find personal fulfillment but also leave a lasting impact on their communities.

Technology advancements have democratized entrepreneurship, leveling the playing field for aspiring business owners of all ages. Baby boomer women can harness the power of e-commerce, social media, and digital marketing to reach global audiences and scale their businesses without the need for substantial upfront investment or years of tech experience. Utilizing technology without having to be the tech expert allows them to adapt to changing consumer preferences and stay competitive in today's digital marketplace.

Starting a business later in life enables boomer and Gen X women the opportunity to leave a legacy for future generations. By building successful enterprises, they create a roadmap for their children and grandchildren to follow, inspiring them to pursue their entrepreneurial dreams. Moreover, they contribute to the economy by creating jobs, fostering innovation, and driving economic growth in their communities. They serve as role models (a position they’ve functioned in for years) for aspiring entrepreneurs of all ages, proving that it's never too late to chase your dreams and make a meaningful impact on the world.

In conclusion, baby boomer and Gen X women should not wait to start a business. Their wealth of experience, extensive networks, and passion for entrepreneurship uniquely position them to succeed in today's business landscape. By embracing entrepreneurship, they can find fulfillment, leave a legacy, and contribute to the economy in profound ways. So why wait? The time to embark on the entrepreneurial journey is now.

Jodi Henson is a small business expert, author, entrepreneur and founder of The Softer Side of Success ( and instructor for the How To Vet Your Business Idea course.  She works with aspiring and existing small business owners to help them overcome challenges and create actionable plans that keep them moving forward.  If you are looking to identify your next steps, contact her at


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